Brand Identity and packaging

Refresh your inner self!

Idir is a distinguished Moroccan skincare brand that beautifully captures the essence of Moroccan lifestyle and ancient beauty rituals. It embodies a harmonious blend of authenticity, accessibility, freshness, and positivity, making it an exceptional choice for skincare enthusiasts.

Idir stands out by offering a diverse range of natural, high-quality cosmetic products that are thoughtfully crafted to cater to various skincare needs.

Client: Idir
Service: Brand Identity + Packaging
Year: 2024-2025
Creative Direction: Pawel Nosal© 
Scope of work: Analysis  —  Logo design  —  Visual strategy  —  Brand communication strategy  —  Brand Manual  —  Design of identification elements — Packaging