Brand Identity

M1 Catalysts - Precision Catalysts for a Hydrogen Future

M1 Catalysts is a deep tech company developing proprietary catalyst powders that speed up the core chemical reactions behind green hydrogen production. Their materials sit at the core of electrolyzers, helping split water into hydrogen and oxygen using renewable energy.

What makes M1 different is their move away from platinum group metals. Instead, they use nanofoam catalysts made from widely available materials like nickel and tin. At a nanoscale level, this allows for higher surface area, stronger reactivity, and long term durability, without the cost and supply issues of traditional options.

The goal was to position M1 as a serious scientific player, not just another supplier. After defining the strategy and technical narrative, the identity was built to feel precise, intelligent, and confident. The system reflects advanced material science while staying clean, modern, and credible within the energy and climate tech space.

Scope of work
‣ Analysis
‣ Logo design
‣ Visual strategy
‣ Brand communication strategy
‣ Brand manual
‣ Design of identification elements
‣ Brand Stationery

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